Liberty Mutual Insurance Dominates Cable TV Advertising
According to Media Monitors, Liberty Mutual Insurance had the most-aired spots on cable TV networks for the week ending October 19, with 72,839 spots detected.
The company has been aggressively competing with other auto insurance brands such as Allstate, GEICO, and State Farm in traditional media advertising.
- Liberty Mutual Insurance led the Cable report, outpacing category peer Progressive.
- QSRs, including candy brand Butterfinger, also remained big users of spot cable, particularly with pre-Halloween advertising efforts.
Liberty Mutual Insurance has become one of the biggest spenders in traditional media advertising.
In comparison, the Spot Ten TV report was led by accident attorney specialist Morgan & Morgan, with pharma brand Tremfya taking the No. 2 spot, and Liberty Mutual Insurance ranking No. 3.
Author's summary: Liberty Mutual Insurance tops cable TV advertising.
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