Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with Townsville City Council, Tourism and Events Queensland, the Australian and Queensland Governments, local tourism operators, and dentsu Queensland, has launched the region's largest-ever tourism campaign.
The 12-month marketing program targets travellers in Queensland, Sydney, and Melbourne with outdoor advertising, digital and social media, PR activations, influencer partnerships, and promotions with major brands.
- Paramount
- Jetstar
- Qantas
- Expedia
- HelloWorld
- Urban List
- Mamamia
The Townsville North Queensland ‘Up for Unexpected’ brand campaign is now live, featuring well-known adventure TV host Scott Hillier from Creek to Coast.
The campaign focuses on the region's innate ability to deliver real and authentic experiences that are memorable and unparalleled.
Author's summary: Townsville launches largest tourism campaign.