Dairy Alternative Market Shifts Gears
The dairy alternative market has slowed, but brands are evolving to meet consumer demand for broader functional benefits.
“It’s amazing to me to see how bands evolve and how they take all their influences and come up with their own sound.” - Debbie Harry
Similarly, experts note that the dairy alternative beverage market is evolving, with
“The dairy alternative space has hit a reset,”says Mitch Madoff, head of retail partnerships for Keychain, New York.
Growth has slowed for big players like almond and oat milk, but the category is evolving, not stalling.
Author's summary: Dairy alternative market evolves to meet consumer demands.