Acadia Pharmaceuticals' Rebranding and AI Integration
Acadia Pharmaceuticals' CEO, Catherine Owen Adams, discusses the company's recent rebranding, expansion into rare disease marketing, and the role of AI in its strategy.
- Neurological biotech Acadia Pharmaceuticals has rolled out a rebrand to expand into the rare disease space.
- AI will play a major role in Acadia's marketing strategy under the new brand identity.
Acadia CEO Catherine Owen Adams shares insights on the company's rebrand, expansion, and AI integration.
Adams also talks about the benefits and challenges of marketing as a smaller biotech and how her marketing background is helping steer the company into 2026.
Author's summary: Acadia Pharmaceuticals rebrands and integrates AI.
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